What Herring Media Group Does

Herring Media Group is a design and technology consultancy dedicated to solving complex communications challenges. We are about bold ideas and rock-solid implementation. Our one-of-a-kind digital media solutions push the boundaries of what’s possible to create dramatic impact and lasting value for our clients.

The Herring Approach

As a small, mature agency, we work with the speed and agility of a startup and the deep expertise of a large, experienced company. We thrive on providing rapid-response, innovative solutions and are structured to quickly scale up with a bespoke team to fit each project. We bring world-class talent to every initiative through our global network of multi-disciplinary experts and partners. Above all, we distinguish ourselves as trusted advisors committed to providing exceptional service and minimizing risk for our clients.

Why Marc Herring Created Herring Media Group

Marc Herring, CEO and principal designer, founded Herring Media Group (HMG) in 1991 with the mission of helping brands distinguish themselves through bold, technology-driven innovation. A leader and pioneer in digital and Architectural Media with deep roots in the arts and broadcast production, Marc designed and produced some of the world’s first outdoor projection mapping installations, coining the term Architectural Media.

Early on, Herring Media Group partnered with media giant Gannett Outdoor to bring groundbreaking media solutions to public spaces. After seeing HMG’s work, Foote-Cone Belding asked Herring Media Group to create an Advanced Communications Group within their global agency. International agencies and marketers took note of the value of HMG’s non-traditional approach at Foote-Cone in helping brands get noticed in an increasingly noisy world. Inspired to continue to bring that value to new clients, HMG returned to working independently. Resilient and always evolving with the changing marketplace, Herring Media Group is still driven by its early mission to help elevate and distinguish brands with bold, innovative solutions.

Some of Herring Media Group’s innovative projects include producing the first television commercial created on board the International Space Station, organizing worldwide broadcast coverage of the reentry of the MIR space station, temporarily illuminating vast, natural desert landscapes with live, digital multimedia projections, and the design and installation of high-rise Architectural Media and lighting installations on skyscrapers throughout the world.