Project Description

Challenge.

Barco asked HMG to support their marketing and launch strategy for a revolutionary new bendable LED tile system for creating large-scale high-rise signage and traditional out of home assets (billboards, bulletins, wallscapes, new facades, variable surfaces).

Solution.

HMG consulted on the development of the marketing and launch strategy, including brand identity, product naming, positioning strategy, and creation of a product launch video. The video demonstrated ease of use and provided design ideas for the new medium in different architectural settings to inspire others in the field. We also created CGI animations that Barco uses to show different applications and rapid deployment of the product.

Impact.

HMG’s work facilitated a successful global launch of the new product and provided Barco with effective marketing tools to use at trade shows and in different marketing platforms.