Project Description

Challenge.

FotoDC is an annual exhibition in Washington D.C. whose mission is to make high-quality photography accessible to a wide audience through photo contests, juried exhibitions, gallery openings, and more. As a founding sponsor of FotoDC, HMG’s mission was to bring attention to the new organization in an innovative and evocative way.

Solution.

HMG created a dramatic “Night Gallery” of Architectural Media installations, projecting large-scale photographic images on the exteriors of D.C.’s museums and other landmark locations. The projection of the fine art images throughout the city brought the photography to life on a massive scale and created a dynamic and engaging experience for thousands of visitors.

Impact.

The Architectural Media installations helped establish FotoDC as an important cultural and artistic event in the city. It represented the first district-wide display of projection art ever presented in the nation’s capital and attracted global media for its innovation and beauty.

The Details.

As curator and producer of all the installations of the Night Gallery, HMG introduced the city to the drama and excitement of Architectural Media. One installation projected ten 50-foot by 50-foot video images onto The National Museum of American History and combined them to make one gigantic American flag by the Washington Monument. The result was a heroic, powerful image the center of our nations capital projected on the National Mall. Other installations illuminated the National Museum of the American Indian, Newseum, sections of M Street in Georgetown, and the Holocaust museum, where images of Holocaust survivors, some of whom were present to watch the larger-than-life images movingly presented before their eyes.

In this first ever event, HMG retained permission from the District of Columbia and related Federal agencies to project images on national monuments and buildings throughout city. We were trusted by all to mount the installations while maintaining the upmost respect for the original art and the district’s buildings and monuments.