Project Description

Challenge.

On what would have been John Lennon’s 60th birthday, the Rock and Roll Hall of Fame hosted a private opening for the exhibition of “John Lennon – His Life and Work.” It represented the single largest collection of Lennon artifacts ever exhibited. The private sponsor of the event asked HMG to create a spectacular Architectural Media event that would live up to Lennon’s larger-than-life persona.

See: https://rockhall.com/exhibits/john-lennon–his-life-and-work/

Solution.

HMG designed and produced an installation that brought to life the iconic Rock and Roll Hall of Fame I.M. Pei building. Digital video projections celebrating Lennon’s life, commercial images, and sweeping color washes blanketed the building and reflected lighting and graphics on the Cleveland skyline.

Impact.

The one-of-a-kind installation celebrated Lennon’s life and work with beauty and drama and allowed the private sponsor to showcase the company as a visionary technology leader. Yoko Ono summed up the installation’s success: “I think John would have been very, very pleased that you’re giving such a classy show here.”

The Details.

The entire building and surrounding 1,000-yard perimeter were illuminated with super high-altitude, motion-controlled, color-controlled searchlights. HMG designed the environment with large-scale projections systems

In our design and production management role, HMG led the commercial media integration across multiple platforms and helped stage the concert with Billy Preston, Cindy Lauper, and other artists.