After HMG successfully illuminated a transparent scrim at street level, the client expanded our role, engaging HMG as the principal designer for the rebranding of the top of the building. Collaborating with multi-disciplinary teams, including engineering, architecture and branding firms, HMG supported Barclays through the entire project lifecycle.
HMG developed an innovative system for testing the lighting design at full-scale. By projecting images of the signage onto the building from lasers installed on adjacent buildings, the client could see and comment on the design before it was implemented, saving time and money.
With this massive project, involving the installation of 67,000 square feet of glass (about 9 stories high) and 50 tons of steel to house the lighting system, Barclays relied on HMG to ensure that the design intent was met every step of the way.
HMG specialists researched energy-efficient solutions and qualified manufacturers, advised Barclays on sourcing and global-procurement, and supported them through the rigorous regulatory reviews with the City of New York.