Barco 2018-02-13T04:25:50+00:00

Project Description


Barco asked HMG to support their marketing and launch strategy for a revolutionary new bendable LED tile system for creating large-scale high-rise signage and traditional out of home assets (billboards, bulletins, wallscapes, new facades, variable surfaces).


HMG consulted on the development of the marketing and launch strategy, including brand identity, product naming, positioning strategy, and creation of a product launch video. The video demonstrated ease of use and provided design ideas for the new medium in different architectural settings to inspire others in the field. We also created CGI animations that Barco uses to show different applications and rapid deployment of the product.


HMG’s work facilitated a successful global launch of the new product and provided Barco with effective marketing tools to use at trade shows and in different marketing platforms.

Risk Mitigation

Herring Media Group understands that large, complex, high-visibility projects require laser focus on risk management. We reduce risks for clients by providing transparency and information throughout the life-cycle of every project. Cost and implementation decision points are made clear at the highest levels, so decision makers stay informed and in control.

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