Project Description

Challenge.

HMG was asked to provide concept through completion services to global outsourcing company Tele Tech to support the change of their name and Nasdaq trading symbol to ttec.

Solution.

With only days to complete the project, we employed our rapid response team to design, produce, and direct the media presence of the brand in Times Square and around the world. HMG created several videos for display on the Nasdaq Tower and Retuers building, as well as a documentation video for follow up corporate events.

Impact.

The high impact media presence in Times Square, and for global broadcast, announced ttec’s new identity to the world and supported the Nasdaq closing bell ceremony, which was broadcast across seven global networks and to the worldwide offices of the corporation.